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The Importance of Logos in Personal Branding
BeYB welcomes guest post from The Logo Centre! As a personal branding expert I work with my clients on how to communicate their brand visually. A logo is one of the most critical aspects of your...
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Vlogathon ‘Round-Up’: The Power of We
How many times have we heard the expression, “There is no I in team!” Well, I recently saw this funny drawing where the ‘I’ in team has been found! But in all seriousness, how can we have a team...
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Personal Brand ‘Mechanic’ Interview: Marsha Petrie Sue
“Don’t let people suck the life out of you!” says Marsha Petrie Sue I came across Marsha’s website last Spring and knew I had to dub her one of my ‘mechanics’ of personal branding. Marsha is known...
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Lance Armstrong’s Personal Brand Puncture!
Two recent events have forced me to explore the importance of legacy and the mark we all leave in the world. One was the sad passing of my mother who instilled in me the values and characteristics that...
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Being Almost Broke and In Debt Can be Pretty Cool
Time For a Reality Check I am close to being broke I am in debt I have 3 mouths to feed I have not had a steady ‘paycheck’ for 1.5 years I am happy I am doing fun shit I am pioneering a mind-set...
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Stop Wasting Your Time Fixing Weaknesses!
Why do we invest time, money, and effort trying to be better at something that we may never get better at doing? Unless your weakness gets in the way of your strengths, forget about it! Personal...
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Just Be ‘Real’. It Really Works!
Reality TV is nothing new. It has been around since the 1940′s but exploded globally only 12 years ago with the successes of Survivor and Big Brother. I have to admit, I got hooked — at first. “Wow,...
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Personal Brand ‘Mechanic’ Interview: Todd Nielsen
“What Ledge are you STUCK on?” asks Todd Nielsen My latest Personal Brand Mechanic is leadership and execution expert Todd Nielsen. If you follow my blog you probably already know Todd as he has...
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The Lazy Person’s Guide to Overnight Riches
BeYB welcomes holiday post from Dr. Amit Nagpal! For Christmas I am happy to welcome a ‘fun’ post from my good friend Amit in India. Amit shares a story about how to to be lazy and use short cuts...
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10 Actions to Update Your Personal Brand for 2013
So how many of you have started thinking about your New Year’s Resolutions for 2013? Isn’t it about time you got a move on this? Aren’t you ready to proudly broadcast to your family and friends that...
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Why Your Brand Communication is Like a Bicycle Wheel
Many people know me as ‘the personal branding guy on the bicycle’ so I like to visualize a brand communication as the wheels on a bicycle. Without wheels a bicycle cannot move! Likewise, a brand...
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Can a Personal Brand Cross Cultures?
Why is it that some personal brands are universally admired while others are despised? What can we learn from high-profile figures who are able to transcend cultures and garner brand loyalty from New...
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4 Tips to Pass the ‘Cultural Fit’ Test
So what is ‘cultural fit’ and how does it relate to personal branding? A recent article in Forbes, Employers Hire Potential Drinking Buddies Ahead of Top Candidates, got me thinking about this...
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Guess What? You are NOT Your Title!
Picture this. You are at a networking event. Business cards in hand. Ready to make new contacts. How do you introduce yourself? What is your conversation starter? Like most people it’s probably this:...
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5 People Who Can Help Build Your Personal Brand
Building a personal brand is more important than ever in an increasingly competitive job market. This Forbes article outlines how personal branding helped Yahoo CEO Marissa Mayer move from a top...
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4 Steps to Finding Your Online Brand Story
You’ve got various social media accounts; you even have your own web page… Maybe you are trying to get a new job, reach more customers, or change your career… You know that the competition is...
View ArticleBuild Your Brand in 10 Steps – Video 1
So you want to uncover, communicate, and manage your personal brand. Sounds like a rather large task. Over 5 videos, I will break down how to build your brand in 10 steps. Watch these videos and you...
View ArticleBuild Your Personal Brand in 10 Steps – Video 2
Building your personal brand requires work – some hard work! The good news is that I have mapped out a clear 10-step process to start building your brand from today. Learn these 10 steps through this...
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How Can Your Personal Brand Cut Through all the Noise?
When competing for a job with other people possessing the same educational background, perhaps even similar work experience and comparable skills; when promoting your own business among many other...
View ArticleBuild Your Personal Brand in 10 Steps – Video 3
Building your personal brand requires work – some hard work! The good news is that I have mapped out a clear 10-step process to start building your brand from today. Learn these 10 steps through this...
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